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Privacy Policy

Effective Date: January 15, 2026 | Last Updated: March 30, 2026

HealthcareSeeker ("we," "us," or "our") operates the website healthcareseeker.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or submit information through our forms.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

Table of Contents

  1. Information We Collect
  2. How We Use Your Information
  3. How We Share Your Information
  4. Third-Party Partners
  5. Cookies and Tracking Technologies
  6. TCPA Consent and Communications
  7. Data Retention
  8. Data Security
  9. Your Rights and Choices
  10. California Privacy Rights (CCPA/CPRA)
  11. Other State Privacy Rights
  12. Children's Privacy
  13. Changes to This Policy
  14. Contact Us

1. Information We Collect

Information You Provide Directly

When you fill out a form on our Site, we may collect:

  • Full name (first and last)
  • Email address
  • Phone number
  • ZIP code
  • Age or date of birth
  • Household income range
  • Household size and number of dependents
  • Current insurance status
  • Coverage type preferences (ACA marketplace, non-ACA, or both)
  • Urgency of coverage need

Information Collected Automatically

When you visit our Site, we automatically collect:

  • IP address
  • Browser type and version
  • Device type (desktop, mobile, tablet)
  • Operating system
  • Pages visited and time spent on each page
  • Referring URL (how you arrived at our Site)
  • Click behavior and form interaction data
  • Approximate geographic location (derived from IP address)

Information from Third-Party Tools

We use third-party consent verification and analytics services that may collect additional data:

  • TrustedForm (by ActiveProspect): Records a session replay of your form interaction, including what content was displayed and when you provided consent. Generates a certificate URL as proof of consent.
  • Jornaya LeadiD: Assigns a unique session identifier to track your journey on our Site for lead verification purposes.
  • Google Analytics: Collects aggregated usage data to help us understand how visitors use our Site.

2. How We Use Your Information

We use the information we collect to:

  • Match you with health insurance plans and licensed insurance agents in your area
  • Provide personalized plan comparisons and cost estimates
  • Share your information with our insurance partners so they can contact you about coverage options
  • Send you enrollment deadline reminders and plan updates (if you opt in via SMS or email)
  • Improve our Site, content, and user experience
  • Comply with legal obligations, including TCPA consent recordkeeping
  • Prevent fraud and verify lead authenticity

3. How We Share Your Information

We share your personal information with the following categories of third parties:

Category Purpose Examples
Insurance lead buyers / aggregators To connect you with licensed agents who can help you enroll in a plan QuinStreet, MediaAlpha, EverQuote, eHealth, Agile Health Insurance
Licensed insurance agents and agencies To provide you with personalized plan options and enrollment assistance Independent agents, carrier-appointed agents
Consent verification providers To document and verify your consent for compliance purposes ActiveProspect (TrustedForm), Jornaya
Analytics and advertising providers To measure Site performance and deliver relevant advertising Google Analytics, Google Ads, Meta (Facebook/Instagram)
Service providers To host, maintain, and operate our Site Web hosting providers, email service providers, CRM platforms

We do not sell your personal information for purposes unrelated to connecting you with insurance coverage. All sharing is for the purpose of providing you with the service you requested — finding health insurance options.

We may also disclose your information if required by law, subpoena, court order, or government request, or to protect our rights, safety, or property.

4. Third-Party Partners

When you submit your information through our forms, your data may be shared with one or more of the following partners, who may contact you by phone, email, or text:

  • QuinStreet, Inc.
  • MediaAlpha, Inc.
  • EverQuote, Inc.
  • eHealth, Inc.
  • Agile Health Insurance
  • Licensed insurance agents and agencies in their respective networks

Each partner has its own privacy policy governing how they use your data after receiving it. We encourage you to review their policies. We are not responsible for the privacy practices of our partners once your data has been shared with them.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and form progress
  • Analyze Site traffic and usage patterns
  • Deliver and measure advertising campaigns
  • Verify consent (TrustedForm and Jornaya cookies)

Types of Cookies We Use

Type Purpose Duration
Essential Required for the Site to function (form progress, session management) Session / 30 days
Analytics Help us understand how visitors use the Site (Google Analytics) Up to 2 years
Advertising Track ad performance and enable retargeting (Google Ads, Meta Pixel) Up to 1 year
Consent Verification Record your consent interaction (TrustedForm, Jornaya) Up to 5 years

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our Site, including form submission.

6. TCPA Consent and Communications

By submitting a form on our Site, you provide your prior express written consent under the Telephone Consumer Protection Act (TCPA) to be contacted by HealthcareSeeker and its licensed insurance agent partners at the phone number you provided, including via:

  • Automated telephone dialing systems (autodialers)
  • Pre-recorded or artificial voice messages
  • Text messages (SMS/MMS)

You understand that:

  • Your consent is not a condition of purchasing any goods or services
  • Message and data rates may apply
  • You may revoke your consent at any time by replying STOP to any text message, calling us, or emailing us at the contact information below
  • The specific companies that may contact you are listed in the consent disclosure on each form and in Section 4 of this policy

We retain records of your consent — including the exact consent language displayed, timestamp, IP address, page URL, and TrustedForm certificate — for a minimum of five (5) years for compliance purposes.

7. Data Retention

We retain your personal information for the following periods:

Data Type Retention Period Reason
TCPA consent records (timestamp, IP, consent text, TrustedForm certificate) 5 years minimum TCPA statute of limitations + buffer
Lead data (name, phone, email, form responses) 3 years Dispute resolution, compliance auditing
Analytics data 26 months (Google Analytics default) Site performance analysis
SMS opt-in records Duration of opt-in + 5 years TCPA compliance

After the retention period expires, your data is securely deleted or anonymized.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption on all pages and form submissions
  • Secure data storage with access controls
  • Regular security reviews and updates
  • Third-party consent verification (TrustedForm, Jornaya) for tamper-proof consent records

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate information
  • Deletion: Request that we delete your personal information (subject to legal retention requirements)
  • Opt-out of sale/sharing: Request that we stop selling or sharing your personal information with third parties
  • Opt-out of communications: Unsubscribe from emails, reply STOP to texts, or request removal from call lists

To exercise any of these rights, contact us using the information in Section 14 below. We will respond within 45 days (or as required by applicable law).

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected, the sources, the business purposes, and the categories of third parties with whom we shared it.
  • Right to Delete: You may request deletion of your personal information, subject to certain exceptions (such as legal compliance obligations).
  • Right to Opt-Out of Sale/Sharing: You may direct us to stop selling or sharing your personal information. To do so, click the "Do Not Sell or Share My Personal Information" link below or contact us directly.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
  • Right to Correct: You may request correction of inaccurate personal information.
  • Right to Limit Use of Sensitive Information: You may limit how we use sensitive personal information (such as health-related data you provide).

Categories of personal information we collect and may sell/share:

Category Collected Sold/Shared
Identifiers (name, email, phone, IP address) Yes Yes — to insurance partners for the purpose of providing quotes
Financial information (income range) Yes Yes — to determine subsidy eligibility
Internet activity (pages visited, clicks) Yes Yes — with analytics and advertising partners
Geolocation (ZIP code, IP-derived location) Yes Yes — to match you with local plans and agents
Health information (insurance status, coverage needs) Yes Yes — to match you with appropriate plans

To opt out: Email privacy@healthcareseeker.com with the subject line "Do Not Sell or Share My Personal Information" or use the link in our website footer.

We do not knowingly sell the personal information of consumers under 16 years of age.

11. Other State Privacy Rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Other States

If you reside in a state with consumer privacy legislation (Virginia, Colorado, Connecticut, Utah, Iowa, Indiana, Tennessee, Montana, Oregon, Texas, and others as enacted), you may have similar rights to those described in the California section above, including the right to access, correct, delete, and opt out of the sale of your personal information.

To exercise these rights, contact us using the information in Section 14. We will verify your identity and respond within the timeframe required by your state's law.

Nevada

Nevada residents may opt out of the sale of certain personal information by emailing us at privacy@healthcareseeker.com.

12. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. If we make material changes, we may notify you via email or a prominent notice on our Site. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to file a complaint, contact us at:

HealthcareSeeker
Email: privacy@healthcareseeker.com
Website: healthcareseeker.com

For California residents, you may also contact the California Attorney General at oag.ca.gov/privacy.

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